If you go to the Top Tweets tab here, you can easily promote some of your well-performing tweets so that they get more traction. You can also view a list of all the tweets you’ve published in that time period and access engagement metrics for each tweet. Here you can see a day-by-day breakdown of your performance. Tweetsįor a more detailed analysis of your activity on Twitter, you can head to the Tweets section. Not to mention how convenient it is to have all this data in one place for a quarterly meeting. This can be incredibly useful to see how your performance matches up with previous months. You also get a summary of tweet volume, impressions, profile visits, mentions and follower growth. Within Twitter Analytics home, you get to see your top tweet and top mention for every month. This is for a 28-day period and also shows how you’ve fared compared to the previous period.Īpart from that, marketers can catch a quick glimpse of their monthly performance. You get to see the number of tweets you’ve published, the impressions they’ve garnered, how many followers you have, how many people have viewed your profile and the number of times others mentioned you in their tweets.
#Twitter insights update#
If you want a quick update on how your tweets are engaging your audience, these metrics are what you need. The dashboard you see on your Twitter Analytics homepage is a quick overview of your topline metrics. Twitter’s in-house analytics platform provides you a very valuable set of metrics and insights. You can infuse this insight into your own social media strategy to stay ahead. This way you can understand why a competitor is getting more engagement. In addition to concretely evaluating your owned efforts, we place it in the context of your industry, peer group and aspirational brands.
We help marketers improve their Twitter strategy by uncovering trends in engagement, timing, campaign performance, audience growth etc. This includes a comprehensive awareness of your immediate environment on Twitter in addition to a concrete evaluation of your owned efforts. There’s a very simple reason why this is so – the native analytics solution powered by Twitter is called Twitter Analytics!Īt Unmetric, we adopt a broader understanding of Twitter Analytics. With this knowledge brands can fine-tune their Twitter strategy to get the best results.Ī lot of existing articles restrict the discussion on Twitter analytics to the insights that can be accessed on the native analytics solution. This reveals patterns that can help explain why a particular type of tweet is more likely to succeed than others. Twitter analytics essentially involves closely analyzing different metrics related to brands’ performance on the platform. We’ll discuss what this involves, what you stand to gain from it and ultimately, how you can use Twitter analytics to bolster your social media strategy. In this article we take a close look at Twitter analytics. The insights gained need to go into refining their strategy. To succeed on any social network, social media marketers have to be attentive to data. If there’s one rule that applies to all things social media, it’s ‘measure, measure, measure’. The two things aren’t related.īut as Platformer’s Casey Newton points out, the sense in the industry is that Musk is on the verge of launching his next public pushback, as a means to potentially wriggle out of the Twitter deal.How to Use Twitter Analytics to Improve Your Social Strategy This is just Twitter keeping people informed, and providing a detailed explanation as to how it determines that 5% figure - not so it dilutes any subsequent reporting, which may align with Musk’s view that this is false. Though Twitter told reporters that this latest disclosure has nothing to do with the Musk deal. But now, the sense is that Musk is about to push back on Twitter’s claims once again, which is why Twitter’s now looking to use the media to get ahead of any such move.
#Twitter insights full#
Twitter has since provided Musk’s team with its ‘ full firehose’ of tweets, in order to enable them to make their own assessment. Twitter has long reported that fake/spam accounts only make up 5% of its active users figure, but Musk has loudly, and publicly, refuted this, and has called for Twitter to provide more evidence in order for the deal to progress. To recap, early last month, Musk and Co filed an official letter with the SEC in which they asserted that Twitter had breached the terms of the takeover deal by refusing to provide more insight into the number of fake profiles on its platform. Which is the key context here – Twitter is now trying to use the media to negate another anticipated pushback from Elon Musk’s team, in regards to its claims that only 5% of its active users are fake.
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